关键词: 香港电影, 产业流变, 项目管理理论, 项目流变, 可持续发展

Abstract: This essay, based on the related theories about project management, gives an analysis of how the Hongkong film industry, during its transition of industrial development, leads the tide of industrial development by way of strategic project, and acquires the sustainable advantage of strategy so as to promote the overall development of film industry. The project change in the Hongkong film industry can be summed up as follows. It is Chuangtzu's Test in His Wife that makes a beginning of the Hongkong film industry. While Husband's Coming in Late, reviving traditional Cantonese films, unseals the markets of Singapore and Malaysia, Liang Shanbo and Zhu Yingtai completely occupies the market of Taiwan, the largest oversea market except for the mainland. And after SeventyTwo Tenants, as a sign of new industry, combines the Mandarin film with the Cantonese film, New Dragon Tavern goes further to find a new way to the market of the mainland. Not only do Stephen Chow's films become repeatedly a solace in downturn but also the blockbusters in the Chinese language film have a global integration, thus starting the second upsurge of the Eastern knighterrant film. On the whole, it is a change from lowness to highness, acquiring continuously the advantage of competition.

Key words: industrial change, theory of project management, project change, sustainable development, Key words： Hongkong film