制度与信任形成的微观机制——兼评房莉杰《制度信任的形成过程》

Abstract

Abstract:

This work provides a microbehavioral foundation for identifying the trust establishing mechanism from the perspective of the game theory， and tries to reinterpret the trust issue in the new rural cooperative medical system． Trust can be defined as the generalized and stable expectations on each side in a business transaction， a result of people’s rational choice when the interesttied party in a trading relationship is likely to utilize cooperative strategies to optimize benefits to all stakeholders． The key for trust to be established is for expectations to be continuously reinforced and stabilized through a number of trigger mechanisms． To account for the new rural cooperative medical system and its related issue of trust， many trigger mechanisms are believed to have played an active role in strengthening the feedback loop． Through the positive feedback from such trigger mechanisms as “persuasion and political mobilization”， “increased subsidy to special groups”， “creation of family accounts”， “higher reimbursement rates”， and “public sharing of information”， farmers have come to believe the medical insurance agency and health service providers． To them now， the promise in the cooperative behavioral strategies can be expected and is trustable．

Key words: trading relationship , system , trust , trigger mechanism

Zhao Deyu. MicroMechanism in the Formation of Systems and Trust：A Review of Fang Lijie’s “Formation Process of Institutional Trust”[J]. Chinese Journal of Sociology.

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〖ZK）〗〖HT〗

责任编辑：路英浩
实习编辑：肖日葵

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MicroMechanism in the Formation of Systems and Trust：A Review of Fang Lijie’s “Formation Process of Institutional Trust”

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