Abstract: From a grand point of view， the conceptualization of measuring the organizational identity as a social psychological phenomenon should include two aspects: organization members’ internal experiences and feelings of their relationships to the organization; and their explicit behaviors acted upon these relationships. To operationalize them， it’s necessary to find out the integration of the individuals’ objective selfcognition and subjective selfcognition in their organizational identity. A composite score of the sum of the two measures should be obtained for an integrated result to answer the same question. Designing a scale matrix should consider two aspects simultaneously: the scales must measure both internal psychological tendency and external behavioral expressions; such subjective tendency scales must measure both the subjective Self and the objective Self. The actual measurement outcome will then be characterized of a reduction in subjective biases and an improvement in its accuracy.

Key words: measurement methods, “Me”, social psychology, “I”, subjective biases