Chinese Journal of Sociology ›› 2010, Vol. 30 ›› Issue (5): 193-216.

• Articles • Previous Articles     Next Articles

Revision and Development of the Stereotype Content Model: Research Findings Based on CollegeStudent Samples

Gao Minghua,Department of Sociology,Peking University   

  1. Gao Minghua,Department of Sociology,Peking University
  • Online:2010-09-20 Published:2010-09-20
  • Contact: Gao Minghua,Department of Sociology,Peking University E-mail:gaominghua1003@gmail.com
  • About author:Gao Minghua,Department of Sociology,Peking University
  • Supported by:

    The research was supported by 2008’s National Social Science Foundation of China:“China’s Social Transition: A Path of Transition Psychology”(08BSH063), which was led by Prof. Fang Wen in Peking University.

Abstract:

Stereotypes are fixed or generalized beliefs about social groups and their members. The dimensions in stereotype formation studied so far have been systematically summarized into the Stereotype Content Model or SCM. The theory of SCM is briefly introduced in the paper. Following the standard procedure of SCM, the author used a questionnaire to ask 115 college students in her pilot study and 160 college students in her formal study to classify 21 social groups and provide comments on them. The stereotype categories of the 21 social groups perceived by college students were established. A theoretical discussion was then provided. Going beyond the factfinding limitations of the traditional SCM, this paper has tried to explain the psychological mechanisms underlying the stereotypes of specific social groups.

Key words: stereotypes , social identity theory  , stereotype content model (SCM),   just world belief