组织、工作与情感异化:一项对厦门保险代理人的调查

摘要/Abstract

摘要：

在借鉴西方保险业营销模式的同时，中国的保险公司对其代理人实行了激进的情感管理。由于较为普遍的社会抵制，保险代理人经常体验到负面情感。而在工作中，对人际关系过度的商业化使用，不仅破坏了代理人原有正常的社会网络，还妨碍了代理人在生活中与他人建立非商业性的关系。“保险生活化，生活保险化”的工作意识形态更是模糊了工作与生活的界限，使保险代理人的工作不可避免地陷入深刻的情感矛盾和冲突之中。尽管代理人通过一系列的策略试图消解这些矛盾与冲突，但是任何的努力都可能加深个体的非人化问题，最终带来情感异化的后果。

关键词: 支配精英, 资本转化, 配偶父亲, 精英地位获得, 资本继承, 保险代理人 , 情感矛盾 , 处理策略 , 情感异化

Abstract:

When following the marketing model of the Western life insurance industry， China’s life insurers have executed a more aggressive emotional management of their sales agents． Due to widespread social resistance， life insurance agents in China experience negative emotions quite often． The overly commercialized use of guanxi at work has not only violated the agents’ preexisting social networks but also is hindering their development of new nonbusiness relationships with others． The working ideology of “embedding insurance into life； embedding life into insurance” blurs the boundary between work and life， which has inevitably made the agents’ work full of emotional conflicts． Although the life insurance agents have been trying to manage these conflicts through various coping strategies， their efforts will probably aggravate individuals’ impersonal problems， and will finally result in emotional alienation as a consequence．

Key words: dominant elite, capital transformation., father-in-law, elite status attainment, capital inheritance, life insurance agents , coping strategies , emotional alienation , emotional conflicts

盛思鑫. 组织、工作与情感异化:一项对厦门保险代理人的调查[J]. 社会杂志, 2010, 30(2): 74-100.

Sheng Sixin. Organization， Work， and Emotional Alienation：A Study of Life Insurance Agents in Xiamen[J]. Chinese Journal of Sociology, 2010, 30(2): 74-100.

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组织、工作与情感异化:一项对厦门保险代理人的调查

Organization， Work， and Emotional Alienation：A Study of Life Insurance Agents in Xiamen

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