社会杂志 ›› 2025, Vol. 45 ›› Issue (5): 57-88.

• 专题二:文化社会学 • 上一篇    下一篇

数字时代舆情何以重塑基层治理——一个三层分析框架

周逸然()   

  • 出版日期:2025-09-20 发布日期:2025-10-27
  • 作者简介:周逸然  北京大学社会学系, E-mail:pkuzyr@126.com

How Public Opinion Reshapes Grassroots Governance in the Digital Age: A Three-Tiered Analytical Framework

Yiran ZHOU()   

  • Online:2025-09-20 Published:2025-10-27
  • About author:ZHOU Yiran, Department of Sociology, Peking University, E-mail: pkuzyr@126.com

摘要:

本文以中小学教育系统为例,构建“信息传递模式变革—治理结构转型—风险约束重塑”的分析框架,并引入“公众可见度”和“上级可见度”两个概念,揭示数字时代舆情重塑基层治理的三重机制。首先,信息传递从封闭分级转为双向倒流,公众从信息接收者转为生产者,上级可越过基层直接获取信息,基层信息垄断优势被削弱。其次,治理格局从分治转向共治,公众参与度提升,上级数字化监管力度加强,形成横纵协同的治理网络。最后,基层风险约束从软性转向硬性,规避问责的空间大幅缩减。尽管基层积极调适,但仍面临治理能力与责任风险、治理手段与治理环境错配的结构性困境。本文为理解数字时代的治理转型提供了新的理论视角。

关键词: 舆情, 信息传递, 治理结构, 风险约束, 数字时代

Abstract:

Using the primary and secondary education system as a case study, this paper examines the impact mechanism of public opinion in the digital age on grassroots governance. Departing from previous risk governance research that treats information transmission as an exogenous parameter, this article constructs an analytical framework of "information transmission transformation + governance structure transition + risk constraint reshaping", and introduces two concepts of "public visibility" and "superior visibility". This framework reveals the triple mechanism through which public opinion reshapes grassroots governance. At the level of information transmission, the traditional closed and hierarchical information control model is replaced by a two-way feedback mechanism. Horizontally, the public transforms from passive recipients of information to active producers, significantly enhancing information visibility through digital media and other channels. Vertically, information transcends hierarchical barriers, achieving direct access to higher levels of government, thereby weakening the original information advantage of the grassroots government. At the level of governance structure, public opinion promotes a transition from fragmented governance to collaborative governance. The public directly participates in the governance process through the expression of public opinion, shifting from external monitors to internal participants. Higher-level governments, leveraging digital monitoring tools, oversee local affairs much more closely, breaking down traditional boundaries of territorial administration and forming a horizontally and vertically coordinated governance network. At the level of risk constraints, the enhanced dual visibility of information subjects the grassroots governments to the dual pressures of public scrutiny and higher-level supervision, transforming grassroots risk constraints from elastic to rigid, and significantly compressing the risk avoidance space. The governance transformation driven by public opinion also spawns new structural contradictions: an inversion of governance capacity and responsibility risk, and a conflict between governance logic and the governance environment, leaving the grassroots facing unprecedented governance dilemmas. This paper provides a novel theoretical perspective for understanding governance transformation in the digital age.

Key words: public opinion, information transmission, governance structure, risk constraint, digital era