社会杂志 ›› 2025, Vol. 45 ›› Issue (6): 95-116.

• 论文 • 上一篇    下一篇

市场体系和社会关系的互构：基于农村居民“取快递”的研究

余鸿飞(), 孙秀林   

  • 出版日期:2025-11-20 发布日期:2026-01-20
  • 作者简介:余鸿飞  清华大学社会学系，E-mail: hongfeiyu@smail.nju.edu.cn
    孙秀林  清华大学社会学系

The Interplay of Market System and Social Relation: Study on Rural Residents' Pick-up Package

Hongfei YU(), Xiulin SUN   

  • Online:2025-11-20 Published:2026-01-20
  • About author:YU Hongfei, Department of Sociology, Tsinghua University E-mail: hongfeiyu@smail.nju.edu.cn
    SUN Xiulin, Department of Sociology, Tsinghua University

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摘要：

快递下乡工程是乡村振兴的重要举措，对城乡融合发展具有重要意义。本文以农村居民“取快递”策略为例，分析快递物流落地农村社会时所依托的社会基础。研究发现，市场体系和社会关系的互构是快递下乡工程得以顺利实施的关键因素。这两种社会基础紧密相关，具有不同的互构形态。赶集时拿快递代表社会关系中的市场行动，经济交易深植于农村社会生活的周期性规律和秩序中。麻烦熟人拿快递属于市场体系中的关系行动，是农村居民在基层市场体系中对关系网络的工具性利用。作为一种市场—关系融合模式，摩的司机代拿快递既依赖于农村社会的关系网络，也属于基层市场的一部分。本研究有助于进一步理解中国农村社会中市场体系和社会关系之间的关联及其对现代产业和市场发展的影响。

关键词: 社会基础, 快递下乡, 市场体系, 社会关系

Abstract:

The rural express delivery program serves as a crucial measure for rural revitalization and holds significant importance for the integrated development in urban and rural areas. This study examines rural residents' strategies for picking up the deliveries as a case study and analyzes the social contexts underlying the implementation of express delivery logistics in rural society. It finds that the interplay between market system and social relation is a key factor in the successful implementation of the rural express delivery program. Rural residents adopt diverse strategies for receiving deliveries. They may choose to pick up packages while going to Ganji (market days), or utilize acquaintances to collect parcels on their behalf, and or even pay Modi (motorcycle taxi drivers) to retreat packages. These three distinct delivery collection strategies reflect the close relationship between market system and social relation in rural communities, and their varying forms of interplay. Picking up packages while going to Ganji represents market behaviours within social relation. This economic trade is deeply embedded in the cyclical patterns and order of rural social life and is the result of the stabilization of rural social relation. Social relation imbues the market with its unique character, further facilitating its function as a provider of market resources for rural residents. Asking acquaintances to pick up packages is a relational action within the market system, instrumentally utilizing the relational networks within the grassroots market structures and effectively sustaining market operations. As a model of market-relational integration, the unique occupation of Modi relies on acquaintance social networks. While the relational structure of rural society provides the foundation for its survival, it also constitutes an integral part of the rural market system. This study contributes to a deeper understanding of the relationship between market system and social relation in rural China and its impact on the development of modern industry and market.

Key words: social context, express going to countryside, market system, social relation