社会杂志

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村庄声誉：一个无法略去的集体符号——H村现象的社会学思考

周怡   

  1. 复旦大学社会发展与公共政策学院社会学系
  • 收稿日期:1900-01-01 修回日期:1900-01-01 出版日期:2008-09-20 发布日期:2008-09-20

The Reputation of a Village： A NonOmissible Collective SymbolSociological Reflections on the Village H Phenomenon

Zhou Yi   

  • Received:1900-01-01 Revised:1900-01-01 Online:2008-09-20 Published:2008-09-20

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摘要： 本文以一个集体主义的村庄能够从毛时代到后毛时代一路走红为案例，从“红”的学术意涵“声誉现象”入手，在村庄声誉从无到有再到持续维系的过程中，探讨村庄人固守集体经济理念的内在机制。基本的叙述结论是：H村的声誉现象可以被叙述在“投资回报”的经济学解释框架里。这就是，囊括贫困与奋斗经历的投资，所产生的物质、精神、认同和外援社会资本的利益回报，一旦汇聚为村庄人强烈的族群荣誉感，便能使村庄从一个以往行政强制的、贫苦捏合的共同体，走向一个被先进声誉拥戴而自觉“先进”的整合共同体。

关键词: 声誉, 集体符号, “投资回报”, 族群荣誉

Abstract: Remarkably， the collectivist village in China has retained its character far beyond the era of Mao. This study investigates why this has occured by reference both to the social dynamics of “reputations” and to mechanisms internal to the collective economy still viable among villagers. Reputation was found to relate strongly to economic success： early village poverty and a striving for success yielded a variety of “returns”： material wealth was achieved， but also spiritual health， a positive sense of identity， and high social capital. These pluralistic achievements in turn led to a strong sense of social honor—which then strengthened village solidarity and a sense of community. In this manner a socially advanced community developed out of the earlier coercively administered community，indeed in a manner parallel to the “investment return” model.

Key words: collective symbol, investment return, reputation, social honor